Aggressiveness of the operation and planning of the momentum is different from the production of nuclear energy VI advertising design advertisements, so that the tentacles of propaganda everywhere, and truly reached "and moisturizes things in silence, pulling 42 heavy" effect, won the trust of old and new customers, witness the brand are: Benguela tools, water purification Yu-tai, China Unicom, Guangzhou kitchen Lufthansa day, the Guangdong Hotel surges, C & B poetry恩碧, flourishing ceramics, lubricants speed ......
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Design of nuclear energy marketing book

1, marketing planning
□ Diagnosis of market research
□ Marketing Advisory
□ marketing case
□ investment strategy case
□ the implementation of the relevant media release
□ new product design and guidance throughout the implementation of case
□ marketing activities to promote the implementation of evaluation
□ public relations campaign to develop the implementation of evaluation

2, brand strategic planning
□ CI strategy of import
□ print ads and product design

3, brand planning
□ brand marketing plan
□ Brand Design
□ brand promotion release
□ Brand Management training
□ brand implementation monitoring

4, a public relations plan
□ a press conference planned
Hot news □ planning
□ Media invitation
□ written news release
Marketing organizations to optimize the construction of □
□ corporate crisis public relations planning

5, ad planning
□ plane and assist in the implementation of creative
□ TV advertising creativity and assist in the implementation of
□ online advertising creative and assist in the implementation of

6, the activities planned to promote
□ commercial promotional events planned
□ the theme of the activities of planning and assist in the implementation of
□ exhibition planning and implementation of

7, promotions planning
□ promotional products at various stages of conventional
□ new product promotions
□ holiday promotions
□ promotional public relations activities

8, product planning system
□ packaging copy
□ Product description
□ copy and creative product manuals

9, the marketing organization of training
□ brand and marketing strategy that will (not less than 3 hours)
□ Management Manual and the staff code of conduct
□ staff management training (not less than 5 hours)

10, the field of film and television press
□ press conference
An interview with the operators □
Biography of the operators □
□ business publicity reports

11, enterprise development strategies
□ Evaluation and optimization of enterprise culture


Visual image recognition system terminal manual (SIS)

First, the basic elements of
□ standard trademark
□ standard trademark guidelines and mapping elements
□ image objects
□ Brand name
□ the image of the standard fonts terms
□ slogan standard combination
□ term scheduling and publicity banners
□ trademarks and brand names of the standard combination
□ trademarks and brand name combination of sample error
□ brand standard color and color-assisted
□ color version of the brand and application of standard specification
□ business support graphics

Second, shop hardware elements
□ Field shelves and production plans View
□ wall surface renderings HE goods and production plans
□ cashier effect the production of maps and plans
□ cashier back the effect of map and chart production
□ model the effect of map display and production plan
□ POP blocks and production of aircraft View map
□ licensing prices and production plans
□ trademark licensing business plan and production plan results
□ trademark licensing business plan and production plan results

Third, store the image of the application
1. Boutiques effects and production plans
□ window image
□ plane window and facade
□ stores image
□ store facade and the plane
□ store layout smallpox
□ cosmetic effect of the four elevation plans and production plans
□ store View column design and production plan (side column / wall column / cylinder)
□ window design example (object / painting / light box)

2. Store-in-store effects and hardware elements used in
□ window image
□ plane window and facade
□ stores image
□ store facade and the plane
□ store layout smallpox
□ window design example (object / painting / light box)

3. Counters the effect and the use of hardware elements (including side cabinets, corner cabinets, in the Island)
□ Edge counters the image of stores
□ store flat and hardware elements used in
□ Angle counters the image of stores
□ store flat and hardware elements used in
□ in the image of the island stores
□ store flat and hardware elements used in
□ window design examples (objects / pictures)

4. The concept of store and all the hardware elements of the effect of
□ Flat View
□ layout illustrated
Layout □
□ A part of the effect of map
□ B part of the effect of map
□ C part of the effect of map
□ D part of the effect of map
□ E part of the effect of map
□ F part of the effect of map
□ smallpox layout
□ circuit
Fourth, the internal management
□ regulate the management of well-organized manual text
□ Production Management Ordinance display terminal
□ display counter the production of standard
□ site inspection standards
□ acceptance criteria
Image display terminal □ Regulations
□ Corporation (terminal to display production) processes

V. Annex
□ booth sale at the production of the application form
□ display counters qualification review form production company
□ booth sale at pre-production (node) spreadsheet
□ sale point map showing the project layout
□ booth sale at book production acceptance
□ terminal to display the image of the integrated score table
□ terminal region display works reference material price table
□ Booth encoding cards on sale at

VI, Part Two
User's Guide to note when and how to use the problem-oriented
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Book VI design (reference)

I / VI design projects based on

1, business logo design
□ creative corporate logos and emblems that
□ draft ink marks
□ marked effect of anti-white map
Standardization of cartographic symbol □
□ symbol mapping grid coordinates
□ marks the smallest percentage of reserved space and limited
□ signs show the effect of a specific color

2, enterprise standard fonts
□ company name in Chinese fonts
□ enterprises referred to as Chinese character
□ enterprise grid coordinates of the full name of the Chinese font mapping
□ enterprise grid coordinates referred to the Chinese font mapping
□ corporate name in English fonts
□ enterprises referred to in English fonts
□ corporate name in English font mapping grid coordinates
□ enterprise grid coordinates referred to the English font mapping

3, Enterprise Standard color (color scheme)
□ Enterprise Standard color (color printing)
□ Auxiliary Color Series
□ color recognition under the Industrial
□ Use the background color
□ color combination exclusive table
□ background color chroma, hue

4, enterprise modeling (mascot)
□ mascot color and shape note issued
□ mascot three-dimensional renderings
□ mascot basic dynamic model
□ mascot design monochrome printing business norms
□ Expand the use of mascots norms

5, a symbol of corporate graphics
□ symbolic color graphics draft (unit graphics)
□ Extension of the effect of symbolic graphics version
□ Use a symbol graphics
□ symbolic norms graphics portfolio

6, enterprise-specific print
□ enterprise dedicated print

7, the basic elements of composition norms
□ signs with the standard combination of a variety of word patterns
□ combination of signs and symbols of a variety of graphics mode
□ combination of multi-modality mascot logo
□ signs with the standard word, symbol graphics, multi-modality combination mascot
□ prohibit the combination of the basic elements of a multi-modality




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